How To Make Money With Blogging Online

online-blogging

If you’ve been thinking about how to make money with blogging, then understand there are several ways to monetize.

The best way how to monetize a blog will depend on several factors including;

  • What type of blog you have
  • What’s niche your blog is in and…
  • Which direction your blog will take in the future.

 If you’re thinking of getting into blogging as a way to make money good on you! Read on!

 I’m going to spell out some easy ways to make money from blogging. Let’s get started and earn income online working from home or wherever you might choose to be.

Whatever you do, don’t give up trying. Be persistent. Some blogs can gain good readership followers in even less time.

 It’s rare to jump straight out of the blocks and be winning straight away. Only professionals will know how to do that. But let me say, with the right direction and training even a newbie could start making it early on.

 There’s a need to consider legal and ethical issues when monetizing a blog. Things like disclosing sponsored content or properly using affiliate links. Being transparent with your readers is paramount for building trust.

 Besides traffic, you might find that some blogs are more difficult to monetize than others. Keep this in mind especially when thinking about those in the following categories:

  • Niche blogs: Blogs that cover very specific or obscure topics may have a smaller audiences. These types can often make it harder to monetize.

 Of course there are also very broad and popular topics like dogs, cats, health and relationships. Search the sub-niches that still have a good number of followers that can provide revenue.

  •  Personal blogs: Personal blogs that focus on the writer’s experiences and thoughts may not reach any particular target audience. This could leave your blog starving for monetary nutrition. Know who your audience is first and what they’re looking for.

Sharing experiences how the park down the road has great swings for kids may not be the right information. Search for what people are looking for so you can monetize easy.

Some bloggers have made fortunes narrating their personal experiences to a loyal fan base. Many instrumental bloggers will use well research topics that reach out to lots of people looking for specific information. This is key …or what we call, using keywords. More about that later.

  •  Blogs with controversial or offensive content: Controversial or offensive content may not appeal advertisers and more difficult to monetize. Blogs with political, religious, and arbitrary opinionated content might fall into this category. Try not to generate controversies. Be careful!

 Steer clear of topics like these on any blog unless the blog deals specifically with such controversial matters.

6 Ways To Make Money From A Blog

digital-income

The following are the 6 most common ways to monetize a blog:

 Ads

Display ads on a blog or website can be an effective way to monetize the site. Still, it requires a strong understanding of the target audience.  and the types of products or services that they are interested in, as well as a solid strategy for finding and working with advertisers.

 There’s nothing worse than reading a story and having irrelevant ads being a distraction to the reader.

It important to have a system in place for tracking and reporting on the effectiveness of these types of ads. Google Analytics can be implemented into your blog’s back office.

 You can sell advertising space on your blog to companies that want to advertise their products or services. You can do this through advertising networks such as Google AdSense, Mediavine or AdThrive.

Some bloggers have found that reaching out directly to companies interested in buying advertising spaces in their site pays more than using advertising networks, although it might require more time finding the right advertisers ,

 Some blogs can be very beneficial for both blog owner and advertiser, that’s a win – win for everyone.

Sponsored Content

Sponsored content is a type of advertising in which a company pays a blogger or website owner to create content that includes a promotional message or product placement.

Paid for content is advertised in a manner consistent with themes. Clearly identified sponsored content makes readers aware. It is also a form of advertising. Hey! It’s income.

 Sponsored content can be an effective way to monetize a blog or website because it allows the owner to create content that is of value to their readers in a specific niche or category while also generating revenue.

 Under certain laws it is important to be transparent about the sponsored nature of the content and to only work with companies and products that are relevant and of interest to the blog’s audience.

Sponsored content can take many forms, including sponsored blog posts, sponsored social media posts, sponsored product reviews, or sponsored video content.

Through relevant, honest reliable reviews of products some bloggers have found a good balance between sponsored content and audience readership.

There is no end to the blogs where the author relates their experiences with a specific type of products or service by giving honest and best reviews of the pros and cons of said stuff.

Renting Space

Renting space on a blog has become popular. This involves creating a niche website or blog, making it rank in Google through search engine optimization techniques (SEO). Afterwards you can lease or sell the website’s traffic to advertisers or businesses.

 This is a strategy that works best in niches related to local businesses, such as. A dentist operating in New York, a roof repairer in a local town or some other type of trade or handy person. You get the drift?

Businesses are always interested in renting space that ranks well. Words such as “best dentist in Your Town” or “roof repairer in Your Town” get lots of searches, traffic and leads.

The Rank and Rent Strategy

Rank and Rent can be an effective way to monetize a blog or website. It does require significant time and effort to implement and grow traffic. Such investments work well when coupled with a strong understanding of how SEO and online advertising work.

It is also important to continuously produce high-quality content and maintain the website’s ranking in search engine results in order to keep both traffic and revenue continuous and optimized.

 Usually those who want to use that as their preferred monetization strategy will create several websites in the same niche and try to make them all rank together. A little like monopolizing but isn’t that what commerce is about?

Affiliate Marketing

Earning commissions by promoting products or services from other companies on a blog and linking to those products or services using an affiliate link has made many bloggers very rich.

 It’s not always easy to see the potential but believe me the possibilities a huge!

When a reader makes a purchase via the affiliate link the blogger or website owner earns a commission. There is no added cost to the buyer. Basically the product seller shares a small percentage of the profits with the affiliate partner for the referral.

 Affiliate marketing has been an industry standard for years, Think Booking.com, Amazon or Uber eats, they are all affiliate sites collecting a commission on the purchases made.

 Three Simple Steps To How Affiliate Marketing Works

  1.  Affiliate Links – A company creates an affiliate program and provides affiliate marketers with special links (called “affiliate links”) that they can use to promote the company’s products or services on their own website, social media channels, or other online platforms. These are also known as a hyperlink.
  2. Tracking ID An affiliate marketer promotes the company’s products or services using their affiliate links. When a visitor clicks on an affiliate link and makes a purchase, the clicked link provides an Affiliate Tracking ID number and they earn a commission at no extra cost to the buyer.
  3. Commission Payments – The Company tracks the sales made through the affiliate’s marketing efforts and pays the affiliate a commission for each of the products or services bought. It’s as easy as 1, 2, 3.

 Affiliate marketing can be a useful way for companies to reach new customers and for affiliates to earn income by promoting products or services they bought, used, tested and believe in. It is important for affiliates to disclose that they are participating in an affiliate marketing relationship. In many countries disclosure laws bring about transparency and creates confidence for the end user. If you would like to learn more about affiliate marketing for beginners read our post here.

 Selling products

Once you have established yourself as an expert in a certain field you’ll find it easy to sell products or services to your audience. These could be your own products or services or those of another party.

 Selling courses and eBooks, digital products, memberships or even arts and crafts are some of the ways bloggers have come to monetize their blogs.

 It can be a fun and easy way to do what you love and are good at and at the same time create an income by sharing with others.

 Offer Consulting Or Coaching Services

Do you have expertise in a particular area? Perhaps you can offer consulting or coaching services to your readers through the pages of your blog or website.

By creating high-quality content related to your field and establishing yourself as an expert you will build trust with your audience and find it easier to offer consulting or coaching services to them.
Here are three steps to do that effectively:

  1. Showcase your past work – Share the results of your hard work with your audience, enrich your blog with pictures, videos and data to show the positive impact of your work.  
  2. Ask your clients for an honest review – A review is the word-of-mouth of the digital era! Ask your clients for an honest review that you can publish on your website.
  3. Optimize your content for conversion – This can include adding calls to action, such as “Book Now” or “Sign Up,” buttons, links or calls throughout the website, as well as making the booking process as smooth and user-friendly as possible.

Things To Remember When Building Your Blog

 Branding

BEWARE! The wrong monetizing strategy for your blog can affect your blog’s reputation in a number of not so good ways! The last thing anyone needs when blogging online is failure or for their blog to disappear in to obscurity.

 Here are a few things to consider when preparing a monetization strategy for your blog:

The Quality of Your Content Counts!

If you focus too much on monetization and not enough on providing valuable and high-quality content to your readers, your blog’s reputation may suffer greatly. Be relevant and be readable, provide answer to what people are looking for.

 Balance Is Important

It’s important to strike a balance between monetization and providing valuable content to your

Readers. You don’t want to saturate your pages with commercialism. Remember Google takes note of how people react when they visit. Relevant quality content is what people search for. Make your content work!

There’s nothing worse than being bombarded with advertising when trying to seek out quality information to answers. Here’s our take on the best way to monetize your blog without doing damaging to your blog

Ads type

If you display ads that are irrelevant or inappropriate for your blog or website’s content or audience, your readers may become annoyed and bounce right out of there frustrated. This could negatively impact your blog’s reputation and possibly lower your search engine ranking results.

 Remember, relevant quality ads to prevent bad experiences or quick bounce rates

Ads frequency

If you show too many ads, your blog may become cluttered and difficult to read, which could also negatively impact your reputation and give your visitors a reason to exit quickly.

 Affiliate links disclosure

If you use affiliate links, it’s important to disclose that you are using them and to only promote products or services that you truly believe in. If you promote low-quality or cheap and nasty products, your blog’s reputation will suffer over time.

It’s far better to offer quality and help your visitor gain a pleasant experience rather than a bad one by being too spammy and in your face.

 Honesty And Transparency Builds Trust And Rankings

trust

Overall, it’s important to be transparent and honest with your readers, it’s also important to speak in your own natural voice. People understand that blogs need monetization at times, it’s how the little person survives and grows. When the right monetizing is coupled with quality and naturalness, readers have a tendency to hang around.

There’s a very real need to ensure efforts do not negatively impact the quality and value of your content, this is paramount.

 That said, monetizing your blog can be very easy and extremely rewarding. Once you carry out your monetization strategy correctly you’ll see that making money from a blog is a great source of stable passive income and requires low to almost zero maintenance. That in itself makes blogging for money online well worth pursuing.

All the best for your blogging future!

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